Cumbria Tourism is embarking upon a campaign to bring back the much loved tradition of sending postcards after increasing numbers of holidaymakers are instead turning to texting and tweeting whilst on holiday.
New research shows that more people prefer to send their holiday news home via their mobiles or social networking sites, which has prompted the organisation to launch a Wish You Were Here campaign encouraging its 15 million annual visitors to rediscover the art of sending the Great British postcard – in star studded style.
Research commissioned by YouGov PLC online revealed that only 27% of UK Adults have sent a postcard in the last 12 months. A staggering 14% even said that they had not sent a postcard in over a decade meaning that if this trend continues, postcards could eventually die out as younger generations use social networking as part of every day life.
Do you still send postcards?
