With the recent snowfall across much of the UK, Edinburgh Zoo advised visitors via Twitter that the Zoo was closed but that they could still see their penguins via their penguin cam. This was ‘re-tweeted’ extensively – so much so that it became what is known as a trending topic on the social networking site. Twitter users used the hashtag #penguincam to keep abreast of comments on it. Whether the online visitors translate into more real visitors remains to be seen, but it demonstrates the power of social networking and how rapidly word can spread.
Online users can also follow Edinburgh Zoo on their YouTube channel to see footage of other animals.
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