VisitBritain apparently wants to become ‘the Google’ for tourism in Britain. So says its chief, Christopher Rodrigues at the British Tourism Framework Review. But how are they going to achieve this? Firstly, there’s the issue of the dwindling budget that Mr. Rodrigues has previously expressed concerns over. Then there’s the fact that VisitBritain works closely with the regional tourist boards who have a duty to promote, in particular, their paying members who contribute to their funding. Google, on the other hand, starts with a more blank canvas and doesn’t have to give the same kind of preferential treatment – it promotes everyone, not just its paying members.
What do you think? Can VisitBritain become a Google for the British tourist industry?
