Birmingham in the UK may be land-locked, but this summer the city’s residents and visitors will be able to escape to the beach – right in the heart of the city! Between 19th June and 13th September 2009, Monarch will be partnering with Birmingham City Council and 96.4FM BRMB radio to host an urban beach which will transform the city centre location into an oasis of activity.
Each week, The Monarch Beach will be focusing on a different destination or country, with visitors to the beach being invited to escape and sample the sights, sounds and tastes that best reflect that destination. This free attraction will allow everyone a chance to enjoy a relaxing day on the beach with the sand between their toes. The Monarch Beach, the only one of its kind in the UK, is expected to attract over 150,000 visitors this summer. It covers 577 square meters, contains over 110 tonnes of sand and will include a stage to host live music and entertainment, the BRMB beach bar and café complete with open grill, plus deckchairs, tables, chairs and umbrellas to ensure the comfort of all visitors. Full details on the weekly destination schedule and programme of events will be available on Monarch’s website next month.
