VisitBritain has launched a new campaign and website called Britainforless.com. It is a £6.5 million marketing push that is designed to promote aspects of British tourism that are inexpensive or offer good value for money. Available through the campaign are discounts at London’s Westfield shopping centre and a 20% discount on summer festivals including Isle of White’s Bestival and Creamfields in Liverpool.
Britain for Less
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