One of the most iconic lit-up signs in Piccadilly Circus, Central London, is to be axed as Sanyo removes it’s famous sign.
The Piccadilly Circus signs have become one of the most famous parts of London for the millions of tourists who visit each year, but as signs have come and gone one has remained since 1978 – the Sanyo advert.
Originally the sign a simple billboard when installed in 1978, but in 1987 Sanyo replaced the sign with the now iconic neon version above what it currently the Gap store.
According to Sanyo, the owner of the ad space wanted the sign replaced with something using LEDs instead of neon as that could include movement and even video images. Sanyo didn’t want to spend the huge amounts of money that would cost them, so they are finally planning to pull the plug.
With the news, it is likely there’ll be a bidding war for this space as it could be argued this is the most eye catching sign of them all, wrapping around the building and with an estimated 56 million people seeing the advert, it has to be worth a lot of money.
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One Comment
That’s ok, it Sanyo anyway, it’s not British.
Just replace it with something British, it’s cooler, or
just say ” welcome to Picadilly Circus ” or something like that.
It’ll be more iconic