Ever wondered who the movers and shakers are in the world of Twitter when it comes to travel and tourism in the UK? Well… ponder no longer. Here we’ve compiled a list of the 20 most followed UK travel-related Twitter accounts (figures correct at the time of publication).
#1 @LDN – 71,239 followers
#2 @London2012 – 65,603
#3 @HeathrowAirport – 45,669
#4 @tourscotland – 37,975
#5 @ukseries – 37,888 followers <<== that’s us!
#6 @nationaltrust – 29,023
#7 @VisitBritain – 22,734
#8 @gatwick_airport – 17,924
#9 @visitlondonweb – 17,041
#10 @inbritain – 16,933
#11 @PembDave – 16,853
#12 @manairport – 16,603
#13 @Natures_Voice – 13,473
#14 @EnglishHeritage – 12,799
#15 @visitEngland – 12,245
#16 @uktraveloffers – 8,830 <<== this one’s us, too!!
#17 @EDI_Airport – 8,550
#18 @VisitScotland – 8,304
#19 @Culture24 – 8,194
#20 @THE_RHS – 7,981
If we’ve missed anyone off the list that should have made our top 20, then please let us know and we’ll try to do something about it next time we update it. Just missing the cut were @londonsearch (7,232) and @visitwales (6,102).
Of course, followers aren’t everything. Now there are more advanced ways of measuring the amount of influence a particular Twitter account has, and probably the most popular of these is Klout. Taking the Klout score of each of the 20 most followed, we get the following (Twitter following ranking in brackets):
#1 (#1) @LDN – Klout score: 74
#2= (#2) @London2012 – Klout score: 68
#2= (#11) @PembDave – Klout score: 68
#4 (#7) @VisitBritain – Klout score: 67
#5 (#3) @HeathrowAirport – Klout score: 65
#6 (#4) @tourscotland – Klout score: 65
#7 (#6) @nationaltrust – Klout score: 64
#8 (#5) @ukseries – Klout score: 62
#9 (#13) @Natures_Voice – Klout score: 61
#10= (#9) @visitlondonweb – Klout score: 60
#10= (#10) @inbritain – Klout score: 60
#12 (#15) @visitEngland – Klout score: 59
#13 (#12) @manairport – Klout score: 58
#14 (#14) @EnglishHeritage – Klout score: 58
#15 (#18) @VisitScotland – Klout score: 56
#16 (#20) @THE_RHS – Klout score: 53
#17 (#17) @EDI_Airport – Klout score: 52
#18 (#19) @Culture24 – Klout score: 51
#19 (#8) @gatwick_airport – Klout score: 50
#20 (#16) @uktraveloffers – Klout score: 43
So… there you have it. If you want the low-down on what’s going on in the UK travel scene, following the above users is a great starting point.
Useful links:
UK hotels
UK B&Bs
UK cottages
UK campsites
3 Comments
Nice list Paul. Did you compile this manually?
Yes… :)
Great list – am going to follow the ones I am not already on Twitter! I’m growing my following (just over 6k) and global Klout score is going up slowly … so maybe one day will figure here :-)
Zoe