Blackpool has decided to rename it’s main seafront in an attempt to rid the kiss-me-quick reputation after a £100 million regeneration.
The Blackpool seafront, which has attracted countless generations of families for the past 100 years, is undergoing a massive revamp to bring it up to date and give the town a more upmarket reputation.
As part of these changes, Blackpool Council have decided that the “Golden Mile” name reflects the tacky past of the resort, thus after the new Blackpool front is revealed it will be known as The Queen Elizabeth Promenade.
Changes to Blackpool include construction of ‘Spanish-style’ steps from the prom to the beach and a new open-air events space called the Tower Festival Headland. Later this year, a new wedding venue, cafe and tourist information centre will also open.
The resort is even bringing in an American theme with the opening of Nickelodeon Land featuring 14 rides based on characters such as Dora The Explorer, The Rugrats and SpongeBob Square Pants, although this won’t open until April 2012.
Certain things of course will not be changing including the famous Blackpool Illuminations and trams which have become an integral part of this classic seaside resort.
One does have to wonder if the addition of a “wedding venue” and making the front seem more upmarket might be a calculated move by Blackpool towards a Las Vegas of Britain style resort, especially as there has been serious talk of a super casino there…?