Over-55 empty-nesters are apparently clamouring for festive breaks in UK hotels. So say Shearings Holidays, at least. They (the grandparents, not Shearings!) want the freedom to enjoy Christmas in their own way and be pampered, rather than pressured. Many decide on a particular hotel and go back year after year.
Shearings say the trend has grown rapidly over the past five years. Many of their customers are now making a festive UK hotel break an annual holiday tradition. The company’s booking data shows that some customers have been away every Christmas for the last 12 years, many to the exact same location, showing that tradition is still important.
What are you going to be doing this Christmas? Staying at home or going the route of an increasing number of grandparents?
