The British Olympic Association has issued what it calls “guidelines” in a vein attempt to stop athletes using Twitter for perhaps not-exactly-on-message Tweets for the London 2012 Olympics.
Any operation such as the London Olympics will of course never be 100% smooth, however well the organisers do, but this year we might see the first really big use of immediate “feedback” from the athletes and perhaps even the games-makers (volunteers).
This could be very interesting to watch as for example the PR dept of the BOA and all the related organisations are saying how wonderful X, Y or Z is going….and the people on the ground are perhaps not exactly agreeing.
So London – you will be the first city to be really under the spotlight, but since most of the work is going to be done by real people and not corporates, we foresee that our capital will come out with gold medals and he able to hold the collective British head up high, at least for anything which wasn’t controlled by a committee.
